


Before it was canceled, she said she wanted more of a "cinematic vibe". She later confirmed that Visual 2 had been canceled. Visual 1 is more slow and sexy, whereas Visual 2 had to be more "cinematic". Grande initially planned to release two music videos, because the song makes her feel two different emotions, for which she feels two videos are needed to portray. The video is directed by The Young Astronauts and produced by Peter Williams and Jona Ward. It was released on March 31, 2016, at midnight on Vevo. The music video was filmed on March 20, 2016. It was a regular part of the setlist of Grande's Sweetener World Tour, which began on March 18, 2019. She peformed the song multiple times in 2018, including: youtube broadcast, Amazon Prime day 2018, and Wango Tango. Grande added the song to Grande's Dangerous Woman Tour setlist in 2017. Grande performed the song at Wango Tango 2016. On April 30, 2016, Grande performed the song at the Radio Disney Music Awards ( RDMAs). On April 25, 2016, Grande also performed the song on The Tonight Show with Jimmy Fallon. Her brother, Frankie, made a reaction video while watching her performance.
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Grande performed this song at the MTV Movie Awards with Jason Robert Brown on April 10, 2016.
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She released a recorded a cappella version of the full on March 21, 2016. Grande debuted the song on Saturday Night Live on March 12, 2016. "Locked and loaded", "skin to skin" and "bulletproof" were all left out, and "bad girls underneath like that" was replaced with a second "all girls wanna be like that". On April 30, 2016, Grande performed the song at the Radio Disney Music Awards ( RDMAs), though a large portion of it had to be censored because of Disney's largely-young audience. Grande debuted the song on Saturday Night Live on March 12, 2016. On March 9, 2016, a preview of the song was featured in the Victoria's Secret Swim Special. On March 7, 2016, Grande shared on her Snapchat a snippet of the song with the caption '3'.

She later shared an instrumental snippet of the song to her Snapchat and Instagram with the caption reading "6 Days till Dangerous Woman". On March 1, 2016, she released the first snippet of "Dangerous Woman" onto her website of the same name. On January 17, 2016, Grande teased lyrics from the song on Twitter.
